Brand Story

One of the Top 100 Brands in Shenzhen

Shenzhen Water Tech. Enterprise Brand

Slogan: Water and Tech, Count on watech

Brand Positioning: A Leading Domestic Provider of Digital Technology Services for Environmental and Water Utilities

Shenzhen Water Tech. Enterprise Brand

Visual Upgrade, Brand Rebirth, Creating Shenzhen's Smart Water Business Card

Brand Logo Interpretation

The brand logo is a fusion of "WATER" and "technology."

"E": Inherits the brand color of Shenzhen Water and Environment Group and the ancient Chinese oracle bone script for "water".
"E": Represents the "Kan" trigram of “8 Trigrams” in the traditional Chinese "I Ching" (Book of Changes), which symbolizes water. The digital waves surge, empowering water utilities with technology.
"E" is the first letter of "Ecology" and "Environment", signifying that Shenzhen Water Tech is committed to working with all parties to build a green ecological environment.

Over the course of nearly 30 years of development, we have completed two brand upgrades.

2023 - Present
In 2023, we innovated our brand image and established a corporate brand architecture system comprising the corporate brand "Shenzhen Water Technology," the smart water product brand "WATECH," and the automation product brand "KITEWAY."
2017-2022
In 2017, we were renamed Shenzhen Water Technologies Co., Ltd., and embarked on a new journey of smart water.
From 2018 to 2022, we accelerated corporate brand building by transitioning from water automation to smart water, and in 2021, we established our brand positioning as "a leading domestic provider of digital technology services for environmental and water utilities".
1998-2016
In 1998, we began operationsby the brand "Kiteway".
From 1999 to 2016, we independently developed the "Kiteway" control system and intelligent hardware products.